Think like sharks

Why Businesses Need to Think Like Sharks

Sharks are among the most famous creatures in the ocean. There are many different types of sharks, but they all think similarly. Sharks as a whole have a similar mindset. I often catch myself wondering, how can businesses think like sharks? I…
More than Price: How Service Contributes to Experience
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More Than Price: How Service Contributes to Experience

Consumers make purchase decisions based on many factors. Price, convenience, the value provided by purchase and service quality are four criteria that customers consider when making a purchase decision. Traditionally, the price is the differentiating…
Write Powerful Content: Blogs, EBooks and More
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Write Powerful Content: Blogs, Ebooks and More

Writing content for the web has its challenges, but if done correctly can bring positive results to your business. You may feel that you’re ready to write your first articles, but without these fundamentals in place, your writing may not return…
How Warmth and Competence Affect Customer Perceptions
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How Digital Experiences Create Personal Connections

According to a Walker study, by the year 2020 customer experience will overtake price and product as the key brand differentiator. This shift means, to stay competitive and retain your customer base, your brand will need to work towards providing…
Key Performance Indicator (KPI of Customer Experience)
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6 KPIs of Customer Experience in Financial Services

Every business, regardless of industry, wants engaged and happy customers. In fact, in the financial services sector, customers who are fully engaged bring 37% more annual revenue to their primary bank than those who are actively disengaged.…
The 3 Things Financial Organizations Need to Know About Cybersecurity
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The 3 Things Financial Organizations Need to Know About Cybersecurity

Nearly every organization has adapted to life in the digital world. With plenty of connected devices, and the number of access points into organizations is growing every year, it’s no coincidence that there is an increasing number of high-profile…
What is Inbound Marketing?
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What is Inbound Marketing? [Infographic]

In 2017, ads are everywhere. Billboards, TV commercials, print ads, sponsored social media posts and banner ads are constantly bombarding consumers everywhere they turn. As a result, they are losing their effectiveness. 84% of TV viewers who…
How Warmth and Competence Affect Customer Perceptions
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How Warmth and Competence Affect Customer Perceptions

Warmth and Competence Whether we recognize it or not, humans judge things and other people as soon as we come into contact with them. Immediate judgments, inaccurate as they may be, set the tone for how we interact with others throughout the…
How to leverage human interaction to improve digital experiences
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How to leverage human interaction to improve digital experiences

In a survey about improving business processes, the improvement that customers requested most from businesses was better human service. Even in the digital age, consumers prefer human interaction and personal experiences.   A key challenge…
2017 State of Digital Marketing
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2017 State of Digital Marketing [Infographic]

Between social media, SEO, email marketing, analytics and, creating content, digital marketers have a lot to do these days. Digital marketing moves and evolves very quickly. It can be hard to understand what is important and what needs to be…