Most important features of a digital handshake
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3 Most Important Features of a "Digital Handshake"

Business is all about relationships. Professionals working in sales and marketing spend their entire careers developing relationships with prospects. Commercial relationships, like any relationship, needs to be built on a foundation of trust.…
DMFS-Graphic
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Digital Marketing for Financial Services Summit: Europe - Recap

Last week, Veriday CEO, Marc Lamoureux (@mlamveriday), attended the Digital Marketing for Financial Services Summit: Europe in London, England. In addition to having our CEO speak, Veriday was a Gold Sponsor of the event. The event took place…
Four Building Blocks of Content Marketing Strategy
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The 4 Building Blocks of Content Marketing Strategy

The 4 Building Blocks of Content Marketing Strategy 30% of B2B and 38% of B2C marketers say they’re effective at content marketing. Those numbers jump 14% and 20% respectively among marketers with a documented content strategy. To succeed…
More than Price: How Service Contributes to Experience
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More Than Price: How Service Contributes to Experience

Consumers make purchase decisions based on many factors. Price, convenience, the value provided by purchase and service quality are four criteria that customers consider when making a purchase decision. Traditionally, the price is the differentiating…
Write Powerful Content: Blogs, EBooks and More
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Write Powerful Content: Blogs, Ebooks and More

Writing content for the web has its challenges, but if done correctly can bring positive results to your business. You may feel that you’re ready to write your first articles, but without these fundamentals in place, your writing may not return…
How Warmth and Competence Affect Customer Perceptions
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How Digital Experiences Create Personal Connections

According to a Walker study, by the year 2020 customer experience will overtake price and product as the key brand differentiator. This shift means, to stay competitive and retain your customer base, your brand will need to work towards providing…
Key Performance Indicator (KPI of Customer Experience)
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6 KPIs of Customer Experience in Financial Services

Every business, regardless of industry, wants engaged and happy customers. In fact, in the financial services sector, customers who are fully engaged bring 37% more annual revenue to their primary bank than those who are actively disengaged.…
Digital Acronyms You Need to Know
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16 Digital Marketing Acronyms You Need to Know

Digital marketing is full of acronyms, some of which are remarkably similar, leading to widespread confusion. Today, we’re going to examine the most common acronyms in digital marketing and explain their meaning. CTA - Call to Action A…
Don't Eliminate Human Interaction in Your Business
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Don't Eliminate Human Interaction in Your Business

80% of people said they prefer to chat with a human being when doing business with a financial services brand. Brands in financial services should focus on providing best-in-class human interaction to go along with their digital marketing efforts.…
The 3 Things Financial Organizations Need to Know About Cybersecurity
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The 3 Things Financial Organizations Need to Know About Cybersecurity

Nearly every organization has adapted to life in the digital world. With plenty of connected devices, and the number of access points into organizations is growing every year, it’s no coincidence that there is an increasing number of high-profile…