What is Inbound Marketing?
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What is Inbound Marketing? [Infographic]

In 2017, ads are everywhere. Billboards, TV commercials, print ads, sponsored social media posts and banner ads are constantly bombarding consumers everywhere they turn. As a result, they are losing their effectiveness. 84% of TV viewers who…
How Warmth and Competence Affect Customer Perceptions
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How Warmth and Competence Affect Customer Perceptions

Warmth and Competence Whether we recognize it or not, humans judge things and other people as soon as we come into contact with them. Immediate judgments, inaccurate as they may be, set the tone for how we interact with others throughout the…
LinkedIn, Facebook, and Twitter Ads: What’s the Best ROI?
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LinkedIn, Facebook, and Twitter Ads: What’s the Best ROI?

This post was authored by Claire Akin and originally appeared here on GuideVine. ------------------ Facebook is the third most visited website in the world, with U.S. Facebook users spending 40 minutes per day on the platform — almost…
How to leverage human interaction to improve digital experiences
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How to leverage human interaction to improve digital experiences

In a survey about improving business processes, the improvement that customers requested most from businesses was better human service. Even in the digital age, consumers prefer human interaction and personal experiences.   A key challenge…
2017 State of Digital Marketing
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2017 State of Digital Marketing [Infographic]

Between social media, SEO, email marketing, analytics and, creating content, digital marketers have a lot to do these days. Digital marketing moves and evolves very quickly. It can be hard to understand what is important and what needs to be…
Financial Marketers Not Ready for the Future?
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Financial Marketers Not Ready for the Future?

The financial services industry spends $8.37 billion (USD) per year on digital advertising. But with 615 million devices blocking ads worldwide, marketers need to adopt an inbound marketing strategy if they want to improve the success rate of…
The Irony of Social Selling in the Digital Area
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The Irony of Social Selling in the Digital Area

Social selling in the digital area occurs when salespeople use social media to interact directly with prospects. It involves developing relationships by interacting with prospects on social platforms such as Facebook, Twitter or LinkedIn. Social…
Financial Services: A Case for Industry Disruption
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Financial Services: A Case for Industry Disruption

The number of community banks (those with less than $10 billion in assets) shrank 14% between 2010 and late 2014. Why have community banks been disappearing? The same reason that traditional taxi drivers have been struggling over the last few…
Engage Your Clients With Top-Notch Customer Service
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Engage Your Clients With Top-Notch Customer Service

In 2017, financial agents are competing, tooth and nail, to attract and retain their client base. How can you offer an experience that makes your clients want to continue doing business with you? If you’re thinking “create a killer social…
6 Things We Can Learn About Customer Engagement From Netflix
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6 Things We Can Learn About Customer Engagement From Netflix

Netflix is one of the most successful companies in the world, with over 94,000,000 subscribers. One of the reasons for Netflix’ success is the way they have engaged their customers at a level never-before-seen. The video streaming service…