Why Mobile Optimized Websites Are More Important Than Ever

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The mobile industry is booming. There’s no question that mobile devices have become a staple in everyday living around the world. The sheer volume of mobile users is reason enough to embrace a mobile website. Mobile searches are on track to exceed desktop searches; therefore, designing for the mobile demographic is important for providing a great user experience.

Now, more then ever, mobile optimized websites are as important as ever given Google’s announcement of a new ‘’mobile-friendly’’ label on its mobile search results page. Google will start indicating in mobile search results which sites are optimized for your phone. This label will tell users in advance the kind of mobile experience they can expect when going to the site. Here is the new Google label in action:

Mobile Friendly Label

A recent Google survey of mobile users found that 72 percent of mobile users say it’s important to them that websites are mobile friendly, yet 96 percent have visited a site that doesn’t work well on their device. The new label is a significant update from Google and will most definitely impact websites that have not been optimized. Sites with the mobile-friendly label will likely see an increase in traffic and receive a better click-through rate than other sites without the new label.

So, how do you qualify to show the ‘’mobile-friendly’’ label for your web pages? Google says a page will be eligible if it meets the following criteria as detected by Googlebot:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Is your site Mobile Friendly?

To ensure your pages meet the mobile-friendly criteria, run your pages through the Mobile-Friendly Test.   Google has also provided a guide for building and improving your mobile-friendly websites

The top 10 Innovations of all time


The means to make Fire

Let’s not kid ourselves. This is the big one. Without this, nothing. While not truly a human invention (more of a discovery) controlling fire is one of the cornerstones of what separated us from the animals. It lit our nights. It kept the predators away. It cooked our food, helped us cure meats, and kept us warm.

The Lever


“Give me a place to stand, and I shall move the Earth with it”. One of the original ‘six simple machines’ as defined by the scientist of the Renaissance era.  The Egyptians were known to use it as far back as the 3rd century BC; often to move blocks weighing up to 100 tons.

The Plough


When humans made the big switch from hunter-gatherer to simple agriculture, the Plough lead the revolution. Well, when I say ‘lead’ what I really mean is followed…from behind an ox.



More than just an inspiration for a great song by Jethro Tull, bricks allowed humans to build. And build we did. The earliest known bricks have been found in the region of what is now Turkey, and have been dated to 7500 BC.  As you can see, each invention brings us closer to an ideal. Fire kept us warm, the Plough kept us fed. The brick let us build everything from simple huts and houses to pyramids.

The Wheel


It’s inception is placed in about the 4th millenium BC, in several areas.  It’s impossible to determine who invented it first. The wheel is thought to have brought us not only the beginning of transportation, but also Industry. From water wheels and mills, to chariots and tires, the wheel is roundly (get it?) considered to be a pretty big deal.



The beginnings of written and recorded information date to around 8000BC Mesopotamia. Today, we consider writing to be the very identifiable distinction between history and prehistory. Written communication is, by and large, what defines us as species. It’s how we exchange our ideas, hopes and dreams. It’s also the basis of how we attempt to influence those around us.



The first evidence of this extractive metallurgy dates from the 5th and 6th millennium BC and was found in the archaeological sites of Serbia. As in many of the previous inventions, Metallurgy wasn’t an end in itself, but was generally an improvement upon what came before. Prior to this invention, we still had arrows, axes, and other tools.  But, with the introduction of metallurgy we are now able to produce superior tools made of metal.

Gutenberg’s Press


Johaness Gutenberg began working on his breakthrough invention in approximately 1436. We know this because he was subsequently sued. Ah…Innovation. Within a few short decades, there was a huge increase in the circulation of books, as printing presses began popping up in every town. As production increased, the unit costs fell, which gave rise to inventions like the ‘Newspaper’.  Suddenly the masses at large had increased access to news, information, and advertising.

The Harnessing of Electricity


When Ben Franklin went out to fly a kite in a thunderstorm little did he know what would follow. Simple advancements such as public Gas lighting making way for electric light made a huge improvement in the lives of millions of people. Suddenly the turbines and engines of the industrial revolution were being turned by electric power, and not the spindly little arms of Oliver Twist. Which is all to the good. Little Oliver never deserved that sort of thing.

The Computer / Internet


And here we are today. The Computer allowed humans to figure out math equations and logistics at a previously unheard of rate. Coupled with Moors law (which states that computer performance would double every year), we went from computers that were the size of a grocery store to slick little laptops that are as thin as a magazine. Along side (almost parallel) is the development of the Internet. Now that we have all of these personal computers, tying them all together seemed like the logical next step. Then Tim Berners-Lee developed the protocols to build what we call ‘websites’. Now, here we are in what is certainly a new golden-age, the age of the world wide web. People around the world not only have access to the web (and thus the combined human knowledge of all time) but the means to communicate with each other 24/7 despite geographical location. At first the barrier to entry was the ability to write computer code to create your own websites but now, thanks to programs like Digital Agent, anyone can build and write a well designed website of their very own.