6 Things We Can Learn About Customer Engagement From Netflix
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6 Things We Can Learn About Customer Engagement From Netflix

Netflix is one of the most successful companies in the world, with over 94,000,000 subscribers. One of the reasons for Netflix’ success is the way they have engaged their customers at a level never seen before. The video streaming service…
Are Banks Failing at Customer Experience?
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Are Banks Failing at Customer Experience?

Welcome to Part 2 of our two-part series examining customer experience in banking, through graphics from the Financial Brand. In Part 1 of this article, we discussed which channels consumers use to research various financial products (or services)…
The State of Customer Experience in Banking by the Numbers
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The State of Customer Experience in Banking by the Numbers

Most people use more than one financial institution for their banking needs. It is easy to see the competition from other big banks, but many financial institutions struggle to quantify the threat from FinTech firms. Customer experience (CX)…
Being Yourself: Why Brand Personification Increases Customer Engagement
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Being Yourself: Why Brand Personification Increases Customer Engagement

“Over the last twenty years, with the way technology has gone, there has been a lack of connection between brands and their customers. At the same time, social networks have become ubiquitous in everyday life. These social networks have stepped…
What is Personalized Marketing?
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What is Personalized Marketing?

This post was authored by Corbin Murakami and originally appeared here on Liferay.com ---------------- Personalization is and has always been effective. Dale Carnegie once said "a person's name is to that person the sweetest and most important…
Three Digital Transformation Lessons Financial Services Can Learn From Other Industries
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Three Digital Transformation Lessons Financial Services Can Learn From Other Industries

This post was authored by Christine Reyes and originally appeared here on Liferay.com It’s no secret that digital transformation is a necessity for long-term, traditional players in business, if they want to stay relevant to consumers.…
FinTech Trends and the Response from Traditional Financial Services: Part 2
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2017 FinTech Trends and How to Respond: Part 2

This series takes an in depth look at the report “Blurred Lines: how Fintech is Shaping Financial Services”.  For an intro on the topic, check out part 1 of the series before reading on. Part 2 will examine the future of FinTech and what…
How will the industry respond to trends in FinTech?
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How Will the Industry Respond to Trends In FinTech?

In this series of articles, We’ll be taking an in depth look at the report “Blurred Lines: how Fintech is Shaping Financial Services”. Due to the size of this report, each article will be broken down into sections based on 3 industries…
How can you improve your customers’ digital experience? [Infographic]

How can you improve your customers' digital experience? [Infographic]

Why is a digital customer experience strategy important for businesses? First of all, 89% of consumers began doing business with a competitor following a poor customer experience. In a real in-store shopping experience, customers tend to be…