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Why Your Website MUST have an SSL Certificate (and What It Is)

Google has made an update that may affect the way people view websites and ultimately advisor websites when viewed on a Google Chrome browser. In July of 2018, with the release of Chrome 68, Google will begin displaying “not secure” warnings…
Minimizing bounce rate
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How to Minimize Your Website Bounce Rate

The definition of bounce rate is: “the percentage of visitors to a particular website who navigate away from the site after viewing only one page.” Ideally, your website’s bounce rate should be somewhere between 20% and 35%. However,…
4 Steps that will minimize our website's bounce rate
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4 Steps That Will Minimize Your Website's Bounce Rate

The definition of bounce rate is: “the percentage of visitors to a particular website who navigate away from the site after viewing only one page.” Ideally, your website’s bounce rate should be somewhere between 20% and 35%. However,…
Why Every Financial Advisor Needs a Logo
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3 Reasons every Financial Advisor needs a Logo

Logos…almost every company has one.  A company's logo is a recognition tool for the public to link their services or products to the company.  If designed effectively, a logo can represent the unique selling proposition of a company.  As…
Advisors: Why whitespace is NOT wasted space
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Advisors: Why whitespace is NOT wasted space

Whitespace is commonly referred to as negative space, the portion of a page that is left unmarked, blank, or the empty space on a page. Whitespace is the fundamental building block of good design. If used correctly, it can transform a design…