One of my all time favourite movies is Field of Dreams. I can watch this movie over and movie again because it works on so many levels….it’s a great baseball movie for sure, but it’s also a movie about family, about risk taking and about commitment to a dream.
If you are in business for yourself you absolutely have a dream and you definitely then have to think about your commitment to customer service.
The background voice from “Field of Dreams” says it all on this topic: “Go the Distance!”
Going the Distance when it comes to Customer Service means simply you have to work diligently at helping to solve your customers problems, being respectful and professional in all of your interactions and going that one bit further each and every day to separate yourself from the competition.
Going the Distance when it comes to Customer Service does not mean that you have to do everything for your customer. It simply means you have to think about every interaction you have with them and make those interactions, consistent, efficient and effective.
If you Go the Distance, then as Terence Mann stated: “Ray, people will come Ray. They’ll come to Iowa for reasons they can’t even fathom. They’ll turn up your driveway not knowing for sure why they’re doing it. They’ll arrive at your door as innocent as children, longing for the past. Of course, we won’t mind if you look around, you’ll say. It’s only $20 per person. They’ll pass over the money without even thinking about it: for it is money they have and peace they lack. And they’ll walk out to the bleachers; sit in shirtsleeves on a perfect afternoon. They’ll find they have reserved seats somewhere along one of the baselines, where they sat when they were children and cheered their heroes. And they’ll watch the game and it’ll be as if they dipped themselves in magic waters. The memories will be so thick they’ll have to brush them away from their faces. People will come Ray. The one constant through all the years, Ray, has been baseball. America has rolled by like an army of steamrollers. It has been erased like a blackboard, rebuilt and erased again. But baseball has marked the time. This field, this game: it’s a part of our past, Ray. It reminds of us of all that once was good and it could be again. Oh… people will come Ray. People will most definitely come.”
Bottom line is your customers will come and they will stay!