RBC’s Digital Engagement Increase Through Content Marketing

Solutions Used

DA Websites

DA Blogging

Theme Design Services

DA Compliance

First Level Service Support

Industry
Banking
(Wealth Management)

Location (HQ)
Toronto, Ontario

Employee Size
86,000 employees

Project Statistics

 

8 months

Less than 8 months for implementation time

3000+

Active Users

6

Multilingual Templates

Royal Bank of Canada (RBC) was founded in 1864. Today, it is the country’s largest chartered bank and financial institution. In 2019, RBC registered $46 billion in revenue and $12.9 billion in profit and held $1.4 trillion in assets. RBC is also a Fortune 500 company that employs more than 86,000 people and 4,800 advisors, who serve 17 million customers in Canada, the U.S., and 34 other countries. RBC does a multitude of financial services, Personal and Commercial Banking, Wealth Management, Investor and Treasury Services, Capital Markets, and Insurance.

RBC Wealth Management wanted to implement a new digital strategy and vision. Their old legacy software platform would not meet the needs of their strategy: support financial advisors in growing their online presence, offer a flexible website solution, collaborative partner for continuous improvement and visibility of product roadmap and reduce the level of technical support. RBC Wealth Management opted to invest in the enterprise platform, Digital Agent.

Veirday has been working with RBC since 2004 to deliver digital transformation solutions. We had a long history in multiple divisions of RBC. RBC partnered with Veriday because of our forward-thinking approach and software platform. The goals were to change and improve the digital environment between advisors, clients, and prospects. Additionally, RBC wanted to improve recruitment through digital engagement.

Veriday accelerated RBC’s digital transformation by migrating 3000+ websites in under 8 months delivering high advisor satisfaction ratings across North America. Since implementation, RBC experiences over 6000 content submissions per month and has a growing population of bloggers. Digital Agent was chosen to provide the enterprise with a content marketing platform that could take them to the next level of digital engagement in the short term and long term. In this case a content marketing platform that unlocked the next level in RBC’s digital engagement, quickly and efficiently.

“As an organization, we wanted to elevate how our advisors interacted with customers. The strong collaborative team that we built with Veriday means that we will be able to continue to expand our reach because WealthCloud® is always moving forward with us.”

44% increase in mobile traffic

200% increase in Lead form submissions on mobile devices

50% of all organic traffic driven by organic search

70% Form Submissions were Lead Based

Marked improvement on average search rank since inception

Contact Our Team of Experts

Let’s talk about how we can create a personalized solution for your business needs.

Contact Us