Digital Marketing for Financial Services Summit: Europe – Recap
Last week, Veriday CEO, Marc Lamoureux (@mlamveriday), attended the Digital Marketing for Financial Services Summit: Europe in London, England. In addition to having our CEO speak, Veriday was a Gold Sponsor of the event. The event took place at the Tower Hotel, located along the River Thames, next to the world famous World Heritage Site, The Tower of London from September 21st to September 22nd.
The setting was phenomenal. In the shadows of a medieval tower, financial marketers from across the world shared ideas about how the financial services industry can prepare for the future. In a location that for centuries has been used to isolate people and valuables from the rest of society, digital marketers discussed how the financial services industry can create more connections.
Our CEO, Marc Lamoureux, took the stage on Day 1 of the event to discuss how banks and other financial institutions can humanize digital channels, making them more inviting to consumers. His presentation at the Digital Marketing for Financial Services Summit touched on several of the topics he discussed in one of our previous blog posts: Brand Personification: Why Should You Care?
The Digital Marketing for Financial Services Summit: Europe featured many informative keynote presentations:
Thomas Barta (@ThomasBarta on Twitter), discussed how marketers need to become (and in many cases, are already becoming) leaders of change to open the conference. It was a motivational presentation that raised the energy in the room. After he left the stage, the energy in the room suggested that nearly everyone there was ready to become a more motivated agent of change.
Another excellent presentation, this one by Kirsten Burt of UBS, discussed how distributing content through client advisors benefits financial enterprises, customers and advisors alike. That keynote hit home for those in attendance from Veriday because we work every day to create better connections between financial agents and their customers.
At Veriday, we believe that “the human touch” is an important factor for financial brands. To help enable humanized digital experiences, we developed a platform, Digital Agent, that helps financial enterprises create compliant, on-brand digital experiences for their network of agents.
While those two presentations jumped out to us, there were so many excellent presentations about the use of data in financial services marketing, creating connections through digital channels and how financial services brands can prepare for the future.
