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Google Launches ‘’Mobile-Friendly’’ Label for Mobile Searchers

Google Launches ‘’Mobile-Friendly’’ Label for Mobile Searchers

Google is sending out a clear message to webmasters that they want you to build mobile-friendly websites. In an effort to help mobile searchers know which sites are mobile-friendly versus which are not, searchers will soon be able to see a new label in the search results snippets for pages that are mobile-friendly. The new label will look something like this:






Whether a site is optimized for mobile could also become a search rank signal, Google said. The label will let searchers know that the website will be easy to read and understand on their mobile device. Google explained that non-mobile friendly websites ‘’can be a frustrating experience for our mobile searches’’ and labels will make it easier for people to find the information they are looking for. Mobile-friendly labels will also encourage webmasters to build a better mobile experience.

Since this is a new addition, there is no way of knowing how it will affect click-through rates, but I think it is safe to say that mobile searchers are going to visit a page labeled ‘’mobile-friendly’’ before visiting a page that is not labeled. Why would anyone visit a page that is not optimized for his or her phone? This will certainly allow the sites that have put in the effort in earning a mobile-friendly stamp to fly high above the sites that haven’t.

So, how do you qualify to show the ‘’mobile-friendly’’ label for your web pages? Google says a page will be eligible if it meets the following criteria as detected by Googlebot:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Is your site Mobile Friendly?

To ensure your pages meet the mobile-friendly criteria, run your pages through the Mobile-Friendly Test.   Google has also provided a guide for building and improving your mobile-friendly websites.

The worldwide roll out of mobile-friendly search is finally here. Is your website ready to take on the growing number of mobile searchers across the website?