Digital experience platforms (DXP) can improve the situation significantly. In fact, a Goldman Sachs report shows that digital technology could help save as much as $300 billion in healthcare costs.
However, for a DXP to be effective, an organization needs to take into account the elements involved in creating a great patient experience but also in streamlining hospital operations.
Essential DXP Elements
A digital experience platform is comprised of three major categories of elements, namely audience experience, management, and architecture. All three categories need to work together smoothly to create a powerful and effective DXP.
A digital experience platform provides users with a variety of interactive capabilities. This includes patients checking their own health information by navigating through a website, doctors and other healthcare staff using portals and applications to update and check information, as well as maintenance and administrative use on the backend.
The key is to make all aspects of the platform easy to use for everyone. It’s also necessary to ensure a comprehensive experience.
Some of the elements involved in the audience experience include content interaction, collaboration, and end-user customization.
In terms of content interaction, a DXP needs to offer personalized access to vital information, applications, and services.
Collaboration means ensuring smooth communication and ensuring everyone has access to the information they need. For example, a doctor requires tests for a patient, which can be ordered via a DXP. The results can then be made available via the same platform, which can be accessed by the doctor but also by the patient.
End-user customization is all about making it easier for everyone to use the system by allowing them to customize their experience to a certain degree.
When implementing a DXP, a hospital will be able to improve a wide range of different areas of the digital experience. These platforms offer a significant level of control over the various elements that are involved in the hospital’s online presence.
For example, a DXP will enable a hospital to personalize every communication with a patient by analyzing their previous behavior and data. Personalization is especially important in a situation where a person might be feeling more vulnerable than usual.