Local search is changing the online landscape and has made it easier for advisors to get in front of their customers.
Financial advice is intensely personal and requires a bond of trust between the advisor and the client. It’s very difficult to achieve that trust without an in-person meeting. For this reason, many people feel more comfortable when they can meet their financial advisor face-to-face.
Furthermore, financial advice, especially as related to taxation, really is geographically dependent. As an extreme example, a financial advisor in London isn’t going to be able to offer valid tax advice to someone living and working in New York.
So, most people will search for a financial advisor within their local area. However, until local search came about, the list of results they’d receive often featured advisors and companies from everywhere.
With local search, though, it has become much easier for advisors to dominate their local areas because there’s less competition. Instead of competing with millions of sites, you’re only competing with those in your area.
Here are a few tips to help you climb up the rankings in local search.