The Benefits of Using Curated Content
If exclusive reliance on your own content could backfire, then where can you turn to build trust and maintain consistency? This is where curated content comes into the picture.
Curated content, used in combination with your in-house development process, can offer several unique advantages to your marketing strategy.
Three key benefits for businesses in the financial services industry include:
• Saving resources. Using curated content allows you to bypass the expenditure of time, money, and energy needed to create truly valuable pieces of content for your prospective clients.
• Developing a consistent “content engine.” Having curated pieces of content in your “back pocket” will enable you to fill any gaps in your publication schedule, and thus maintain a consistent posting process – which, in turn, will enhance your brand’s credibility.
• Establishing thought leadership. By associating your brand with content from trusted sources, and even adding an extra layer of value to those curated pieces, you’ll establish your credentials as a thought leader in the financial services sector.
Of course, there are also a few common pitfalls associated with the use of curated content. If you’d like to learn what these are, and how to avoid them, be sure to read our free guide: “Not Getting Enough? How to Leverage Curated Content to Spark Client Engagement.” It discusses the many benefits of curated content in more detail and gets into the “nuts and bolts” of incorporating curated content into your marketing strategy.