Order fulfillment will require quite a bit of feature consideration. Firstly security will be critical such as PCI compliance. The solution should also allow for order workflow since it’s typical within business purchases to have more than one approval process. Personalization is important here because different roles and profiles may have different authorization levels.
Example: an IT manager may only be able to approve orders up to $5,000 and everything above may require upper management or procurement approval. When it comes to the delivery there may be offers to entice a customer to get over a particular dollar amount; free shipping over $1,000 for instance. Some customers may have their own shipping contracts with courier companies and have their own shipping accounts so the site needs to have the ability to add this option. The portal needs to account for these and other items when creating a B2B e-commerce solution.
B2B sales is generally a very personal sale between the customer and the salesperson. The interactions are important and the salesperson needs to learn about how the customer operates, how they purchase, why they purchase. This is different from B2C where there may have been little to no interaction prior to the transaction. This is why creating a very personalized experience in B2B is so important compared to B2C.
As you read above this means you have to be able to create a product catalog that is geared to provide the right information the customers needs at their fingertip, it has to have personalized pricing so that the customer knows they are getting the prices they have negotiated, and end the fulfillment process still has to be personalized to reflect some workflows that they in place internally.
Having helped customers in this area at Veriday we understand the value of creating that personalized experience and designing user-centric B2B solutions. We are well suited to help customers integrate all the required features so that their B2B commerce solution is more than an extension of their ERP system; it is an omnichannel experience and one that is highly catered to the customers they serve.