In part one of this series, we discussed a few features of a portal that ensure your brand is following every portal best practice. Today, let’s discuss three more factors that influence the success of your enterprise portal.
Portal Best Practice #4 – Test and Learn
The most impactful portal solutions are continually improved upon, with an iterative design process. Insights gleaned from analytics help inform updates to the system, making it more efficient and productive over time. Technology projects are not one-and-done. They are cyclical, with ideas gathered from data and user feedback influencing design and constant measurement being conducted to prove the effectiveness of the system.
Brands that embrace this cyclical methodology will have a far more powerful solution in place over time. These brands grow their competitive advantages and find new ways to use their technology solutions to set themselves apart from the competition.
No process is perfect, and improving upon existing solutions will lead to a snowball effect of innovation. What does it take to be an industry giant? A well designed portal solution, with extensive tests and a mindset of continual improvement, can help you find the answer to that question and many more.
Portal Best Practice #5 – Value Creation
The best portal solutions create value for their brand. We have already discussed some of the ways in which portal solutions designed with best practices create value that can differentiate one brand from another.