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Best Practices: What can a Portal do for Your Brand? [Part 1]

Finding a portal solution

Every technology project has the potential to transform a business for the better, but only if they are designed with best practices in mind. With over 100 digital transformation projects under our belt, we understand how important it is to design solutions with best practices in mind. Portals can be one of the most transformative projects an organization ever undergoes and can bring surprising results if implemented correctly. Here are six best practices for designing an easy-to-use portal solution that can create value for your brand.


Best Portal Practice #1 – Envision the Transformation!

When designing a portal, it’s important to envision the transformation you want to accomplish.

Most brands beginning the process of digital transformation have insufficient integration between systems. Usually, they deal with static content being uploaded and downloaded from a variety of systems. This process could mean having employees uploading and downloading the latest version of a .PDF file, having access to static brand libraries and having to make every change manually.

To successfully implement your portal solution, your brand needs to see the ongoing goals of the digital transformation. That foresight involves moving passed current industry standards and envisioning the transformative potential of a new technology solution. Your end goal should not be industry best practices; it should be transformative, moving your business to fully automated processes with full integration.

Embracing the future of your portal solution will put your brand in a position to retain competitive advantages today while finding new opportunities for success going forward.

Best Portal Practice #2 – Customer Journeys

What can a portal do to improve the quality of the customer experience? A quality portal makes it easier for an organization to manage communication, provide a high level of customer service and build relationships with your clients.

Without an intranet, it’s typical for customers to feel out of touch with your organizations. Do you send customer communications from a generic, corporate email address? Do your emails often go directly to the customer’s junk folder. Even when it does reach their inbox, these communications usually go unread for a variety of reasons, such as:

  1. The email comes from a generic address,
  2. The attachment is too difficult to read on your customer’s favorite device
  3. A lack of personalization, making the email look like spam

All these issues are closely related to the lack of integration between systems, and not thinking in a customer-centric manner. These problems usually aren’t limited to one area of a brands communication strategy. Over time, the lack of an integrated communication strategy might alienate your customers, causing them to look for another provider. A portal can solve those problems by putting all information in one easy-to-access place. This gives your customers access to whatever information they need.

Best Portal Practice #3 – Change Advocates

A portal solution built with best practices in mind will engage your key stakeholders, giving them a personal connection with your business, and turning them into advocates for change and improvement. A well-designed portal solution will connect all areas of your business, helping management gather first-hand user insights to improve workflows and processes, or to find new ways to solve existing challenges.

Each department, role, or individual would have their own, unique views, providing them access to information and giving them a personal connection to your business processes. This personal connection to your brand, along with a streamlined, single-login experience will reduce employee frustration, increasing productivity and engaging your employees. Studies have shown that engaged employees are far more productive, and result in reduced employee turnover. Can your brand continue to thrive in an increasingly competitive landscape? Can you afford to not take advantage of technology that will have a tangible result on your bottom line?

Veriday’s experience designing technology solutions has helped us deliver results to our long list of clients. Is your brand is looking to transform your business processes using technology? We can help implement a solution designed with best practices that meet your needs. If you think we can be of assistance in your next digital transformation project, contact us, and let’s sit down to see what we can do for you. In the next post, we will discuss three more best practices for implementing portal solutions. 



Check out Part 2 Here!