Richardson GMP (RGMP) had doubled in size and as a result, their corporate website did not reflect their outstanding performance nor did it have the best user experience worthy of their high-net-worth clients, prospects, and recruits. RGMP’s Advisors’ websites were run on a homegrown Content Management System that was not Enterprise grade. The design and functionality was limiting, offering only one infrastructure design for all websites. This prevented RGMP’s Advisors from demonstrating their independent partnership structure.
RGMP required a solution that achieved the following requirements:
- Hosted their 200+ bilingual Advisor websites on an enterprise level Content Management System (CMS). A CMS that is easy to deploy, secure and will produce both versatile, attractive and compliant Advisor websites.
- A platform that offers different web themes to accommodate RGMP’s various unique Advisor practices. At the same time, RGMP also wanted to maintain control over their corporate brand and regulatory (IIROC) rules.
- A platform that ensured RGMP’s Advisor websites followed best practices for Search Engine and Website optimization.
- Upgrade support to guarantee their Advisors’ digital marketing kept pace with current trends and best practices.