Increase SEO Effectiveness with Liferay
Liferay offers a series of features out-of-the-box that will make life easier when you are optimizing your site for the search engines.
For example, Google will check the meta data of your site to determine relevance to the user query. Liferay makes it easy to set all this metadata up quickly and easily. Add meta descriptions, keyword tags, page titles, and more with no hassle.
Google also likes sites that are structured well, and if it has access to your site map, it will publish the main structure on the search engine page. This makes it easier for the user to access the pages they want to visit on your website right from the SERPs, and that will increase your CTR.
Liferay uses a special site map protocol to push your sitemap to Google, which significantly increases the chances of the search engine publishing this all-important “menu” on the search results pages.
With Liferay, you can also easily customize URLs. Google likes clean URLs that include the keyword to help determine relevance. When using Liferay, you can easily change the default URLs to something that will be far better for Google and users.
Customizing Liferay for Better SEO
The true power of Liferay is that it can be customized to suit your SEO needs and ensure you are following best practices.
While Liferay already has a lot of SEO-friendly features out-of-the-box, not all websites are created equally, or have the same requirements. This is where Liferay shines because you can tailor it to your specific SEO needs.