With a list of topic ideas, advisors can simply pick one and start writing. An advisor is able to write an infinite amount of posts surrounding these themes. Here are 5 topics that advisors can use to get started on their blogging journey.
One easy way to start writing blog articles would be to piggyback on topics that people are already thinking about. As we approach the holiday season, there are topics, either personal or generic, that would resonate with an advisor’s audience. “My 5 Money Saving Tips for Holiday Shopping”, is both a personal article and a seasonal topic that many would be interested in reading. Examples of seasonal content include, summer planning, back to school, planning for spring break, etc.
Another approach to seasonal content could be related to finance. When it’s tax planning or RRSP/401K season, writing articles related to these topics makes sense as these are topics that people are naturally thinking about or they are searching on Google for keywords related to these topics.
Leveraging topics in the news
As they say, there is always something going on in the news. An advisor can share their personal view on the news stories or help relate the impacts the events have on their clients’ finances. This allows the blog post to gain more visibility through the increase in search traffic that the topic is already getting.
For example, an advisor could share insights into how Brexit will affect Canadian investors. Writing these types of articles helps build relationship and for clients and prospects to get to know their advisor.
Share something personal
People will be more inclined to partner and want to work with advisors they like, they can trust, and ultimately, that they can relate to. The way to get an audience to relate to an advisor is for the advisor to share something personal. Advisors can share something about a recent vacation they took with their family or what they did on the weekend with their kids. When people get a peek into someone’s life, it provides a way to build connection. Maybe this article will resonate with a few people in an advisor’s target audience.
By encouraging advisors to share personal content, this helps to build rapport with clients. When client meetings take place, there’s a higher chance a client might bring up a recent blog article as a conversation starter. This is a great way to connect and build relationship with your clients.