Posts

Introduction to Content Marketing for Financial Advisors
,

Introduction to Content Marketing for Financial Advisors

Marketing has evolved tremendously in the past decade – and more importantly the way we market to people has changed. Today’s consumers make purchasing decisions based on research they do on their own, reading online reviews, and through…
Newsletters: The Forgotten Hero of Content Marketing
,

Newsletters: The Forgotten Hero of Content Marketing

Newsletters are one of the most cost-effective mediums for building relationships and maintaining contact with your customers and prospects. Despite being one of the most effective marketing tools available, this digital channel is often overlooked…
5 Types of Content to Boost your Advisor Website Traffic
,

5 Types of Content to Boost your Advisor Website Traffic

According to Marketo, “Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business. Inbound marketing earns…
4 Tips to Make Your Blog More Socially Shareable
,

4 Tips to Make Your Blog More Socially Shareable

88% of millennials used Facebook as their main source of news in 2015. As a Financial Advisor, you should be continuously trying to reach a wider audience in order to help build brand awareness and thought leadership. Content marketing helps…
Writing Effective Content
,

Financial Advisors: 7 Simple Tips for Writing Effective Content for Your Website

Summary: The Internet is the first place most people look when they’re researching Financial Advisors. That’s why every Financial Advisor needs a sleek and informative website that is at once personalized and professional. Here are 7 simple…
Content Marketings Tactic Your Competitors are Neglecting

Content Marketings Tactic Your Competitors are Neglecting

Content marketing may be the most important trend in digital marketing today. Industry surveys indicate that B2C businesses will spend on average 32% of their total 2016 marketing budgets on content marketing1. Its power as a lead generator…
Advisors: Writing for the web creates 4 marketing benefits
,

Advisors: Writing for the web creates 4 marketing benefits

  How can writing for the web enrich your Financial Advisory business? A Financial Advisor who publishes a newsletter gets a call: “Your friend just sent me a link from your newsletter. My wife is planning to retire, and we want to…
Using a Content Pyramid to Engage Prospects and Clients Online

Using a Content Pyramid to Engage Prospects and Clients Online

This post was authored by Marie Swift and originally appeared here on GuideVine. --------------------------------------- Much has been said about the importance of creating a strong online presence if you are a financial advisor (or otherwise).…
The Key to Creating Highly Sharable Content

The Key to Creating Highly Sharable Content

This post was authored by Marie Swift and originally appeared here on GuideVine. --------------------------------------- There has been an abundance of research on social media but until recently we’ve not had a comprehensive way of…
buyer journey
,

Why Should Advisors Care About the New Buyer Journey?

In 2012, the Corporate Executive Board performed a study to determine just how much buyer behaviour was affected by digital media. As it turns out, 60% of the sales cycle is completed before a buyer makes first contact with a sales person.…