Posts

Bridging the Legacy Gap
6 Best Practices of A Great Omnichannel Experience: Part 1
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6 Best Practices of A Great Omnichannel Experience: Part 1

Thanks to the ever-increasing capabilities of mobile devices, more and more people are using multiple channels when making a purchase. Just 27% of people use only one channel during their buyer’s journey. That means the other 73% of individuals…
3 Essential Elements of the Best Omnichannel Experiences
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3 Essential Elements of the Best Omnichannel Experiences

At Veriday, we recognize the value of an excellent customer experience. Our digital marketing platform, Digital Agent, helps financial agents offer an excellent, omnichannel experience to their customers and audience alike. Today, we will examine…
Important Facts About Engagement from Mobile Devices
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5 Important Facts About Engagement from Mobile Devices

Mobile devices are owned by 2.3 billion people worldwide. The device that is constantly in everyone's pocket is a fantastic channel for marketers to create engagements. Why are mobile channels such an exciting opportunity for marketers? 1. The…
9 Characteristics of Successful Content
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9 Characteristics of Successful Content

Creating engaging content can be a difficult task for any marketer. However, there are several steps that you can take to ensure your content experiences the most success possible. To get the best return from the time and resources invested…
Don't Eliminate Human Interaction in Your Business
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Don't Eliminate Human Interaction in Your Business

80% of people said they prefer to chat with a human being when doing business with a financial services brand. Brands in financial services should focus on providing best-in-class human interaction to go along with their digital marketing efforts.…
How to leverage human interaction to improve digital experiences
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How to leverage human interaction to improve digital experiences

In a survey about improving business processes, the improvement that customers requested most from businesses was better human service. Even in the digital age, consumers prefer human interaction and personal experiences.   A key challenge…
Financial Marketers Not Ready for the Future?
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Financial Marketers Not Ready for the Future?

The financial services industry spends $8.37 billion (USD) per year on digital advertising. But with 615 million devices blocking ads worldwide, marketers need to adopt an inbound marketing strategy if they want to improve the success rate of…
The State of Customer Experience in Banking by the Numbers
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The State of Customer Experience in Banking by the Numbers

Most people use more than one financial institution for their banking needs. It is easy to see the competition from other big banks, but many financial institutions struggle to quantify the threat from FinTech firms. Customer experience (CX)…
The 3 Basic Elements for Providing Great Omnichannel Experiences
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The 3 Basic Elements for Providing Great Omnichannel Experiences

People today expect an instant and seamless experience, regardless of how they engage with you. That might sound scary, but with the right tools in place, you can provide this type of experience. Once upon a time, businesses only had to…