Posts

Old SEO vs. New SEO: Why your approach may need to change
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Old SEO vs. New SEO: Why your approach may need to change

The Search Engine Optimization landscape has evolved and changed over the years. In fact, according to Moz, Google changes its search algorithm approximately 500-600 times each year. While most of these changes are very minor and most aspects…
5 Quick Ways to Optimize Advisor’s LinkedIn Profiles
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5 Quick Ways to Optimize Advisor’s LinkedIn Profiles

With over 330 million active users globally and a targeted user base of business professionals, LinkedIn is the world’s largest professional network. LinkedIn is no longer just a tool for recruiters, but has evolved into a powerful marketing…
How To Leverage The Buyer Journey To Increase Your AUM
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How To Leverage The Buyer Journey To Increase Your AUM

What's the relationship between the buyer journey and selling? (if you haven't read my post on the definition of the buyer journey, make sure you read that one first before moving on.) Well, as it turns out, the entire profession is changing…
Google Launches ‘’Mobile-Friendly’’ Label for Mobile Searchers
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Google Launches ‘’Mobile-Friendly’’ Label for Mobile Searchers

Google is sending out a clear message to webmasters that they want you to build mobile-friendly websites. In an effort to help mobile searchers know which sites are mobile-friendly versus which are not, searchers will soon be able to see a new…
6 SEO Pitfalls to Avoid During Your Next Website Re(Design) Final Part: Failing to think like a human
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6 SEO Pitfalls to Avoid During Your Next Website Re(Design) Final Part: Failing to think like a human

We’ve reached the final pitfall in the 6 SEO Pitfalls to Avoid During Your Next Website Re(Design).   Failing to think like a human. This may seem obvious but it is often overlooked during the development process. Designing your website…
4 Reasons Why Financial and Insurance Advisor Websites Struggle
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4 Reasons Why Financial and Insurance Advisor Websites Struggle

There's nothing more frustrating than investing in an amazing looking advisor website only to suffer from a lack of website traffic and visitor engagement. Here are 4 reasons and actionable tips you can use to help solve this very common yet…
Not implementing responsive design
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6 SEO Pitfalls to Avoid During Your Next Website (Re)Design Part 6): Not implementing responsive design

Not implementing responsive design is mistake #5 in the 6 SEO Pitfalls to Avoid During Your Next Website (Re)Design. A responsive design refers to a website that has been designed in a way that all of the content, images and structure of…
Google My Business
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What is Google My Business?

Getting your practice or business listed on Google My Business is a critical step that every advisor should consider to set yourself apart from your local competitors. It also helps provide a consistent user experience your audience receives…
SEO: URL Structure
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6 SEO Pitfalls to Avoid During Your Next Website (Re)Design Part 5: Failing to consider your URL structure

Failing to consider your URL structure is mistake #5 in Hubspot's 6 SEO Pitfalls to Avoid During Your Next Website Re(Design). One of the most important search engine optimization techniques is using SEO-friendly URL structures to help the…
What is Search Engine Optimization (SEO) and why do I need it?
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What is Search Engine Optimization (SEO) and why do I need it?

These days, it is tough getting noticed on the web.   As most people have discovered, it is not enough to just have a website or web presence. People are often questioning why they are not receiving traffic, why they are not being found online…