Posts

Commonly Searched Keywords
,

6 SEO Pitfalls to Avoid During Your Next Website (Re)Design Part 4: Failing to identify (and include) commonly searched keywords

Failing to identify (and include) commonly searched keywords is mistake #4 in Hubspot's 6 SEO Pitfalls to Avoid During Your Next Website (Re)Design. Keyword research is one of the most important and valuable parts of doing SEO right. Keyword…
Audit of your existing site
,

6 SEO Pitfalls to Avoid During Your Next Website (Re)Design Part 3: Not doing an audit of your existing site

Mistake #3 of Hubspot's 6 SEO Pitfalls to Avoid During Your Next Website (Re)Design is Not doing an audit of your existing site. If you are redesigning your website, make sure you take the time to examine your current site to see what…
SEO from the start
,

6 SEO Pitfalls to Avoid During Your Next Website (Re)Design Part 2: Not thinking about SEO from the start

Let’s dig a little deeper into the first of Hubspot's 6 SEO Pitfalls to Avoid During Your Next (Re)Design. In case you missed it, here is a refresher on What is SEO and why do I need it? One of the biggest mistakes you can make during a…
Why Every Financial and Insurance Advisor Needs a Website
, ,

Why Every Financial and Insurance Advisor Needs a Website

As a product manager, I spend around 2-3 full days a week speaking to a multitude of financial advisors whose practices range from independent shops (one person) to large advisory groups and branches. One of the most popular questions I'm asked…
SEO traps
,

SEO Tips for Advisors | 5 Key SEO Traps You Want to Avoid

I had the privilege of listening to Danny Sullivan speak today and thought I would share and expand on some of his key thoughts with you. For those of you who don't know Danny Sullivan, he is a well known industry authority on search with over…
Acquiring the Young Investor as Your Client
, ,

Acquiring the Young Investor as Your Client

I recently came across an interesting article discussing a current trend occurring in the investment advisor business arena. In short, the article warns advisors who have practices consisting mostly of either wealthy baby boomers on the verge…