What is UX Research?
UX research is crucial because it eliminates assumptions during the design process. It provides valuable input to help organizations make their product design decisions while also saving them time and resources. The UX research contributes to the design process with end-user in mind and it tells the designers who their actual users are and what are their needs. It provides context and insight by involving the right approach taken at the right time in the development of a new product or service.
User experience research is the analytical investigation of users, their behaviors, and their motivations, to be able to provide insight into the process of designing a new product or service. By using UX research, organizations are able to build a roadmap strategy for a new product or service more efficiently. The aim of user research is to find solutions to users’ problems by understanding their goals, while considering the key business objectives.
This type of analysis can be used in both ideation and validation stages of a design process and since it helps to validate any assumptions beforehand, it can help to prevent any potential delivery cost. With UX research, a wide range of techniques, methodologies, and tools are used to reach conclusions and identify problems that lead to valuable information that can be beneficial to the design process. Both qualitative and quantitative methods are used to carry out this type of research.
For example, qualitative data can be gathered through interviews, focus groups, and field studies while quantitative data involves industry analytics. The next step of this systematic approach after collecting the data would be to include it in the design process of a new product or service.