- Page Views vs Visits
A page view is a visit to a page on your website. If the visitor reloads a page, this counts as an additional page view. If the user navigates to a different page and then returns to the original page, this will count as another page view. A visit is defined as a sequence of consecutive page views without a 30-minute break. A visit always contains one or more page views. The number of pageviews will always be higher than the number of visits. A visit can also be viewed as a person visiting a website. A person can view multiple pages would be counted as page views.
If you are a marketer and want help getting your advisors to understand these metrics, we’d be happy to help. If you are an advisor, I encourage you to take a few minutes each month and review how your website is performing. There are simple things that can be done to improve the performance simply by taking the time to look at the numbers.