When reviewing visits it’s also recommended to review specifically where your website traffic is coming from. Website traffic typically comes from a few primary sources:
• Direct: traffic that comes to a website when someone types in the URL of a website directly into the web browser to get to a website.
• Organic: traffic that comes to your website from organic search results, not from paid ads. More specifically, when someone types in a keyword and your website appears in the search results and someone clicks on the URL.
• Referral Traffic: when a visitor comes to your website from other websites. This could include social media websites however some analytics platforms have a separate bucket for social media. If your website link is listed on other websites and someone clicks on the link, this would be counted as referral traffic. The name of the website would be listed as a referral link.