Buyers are becoming more knowledgeable and it is re-shaping the roles of sales and marketing professionals. What is the buyer journey and how can you leverage it to increase your sales? Why should Advisors care about the new buyer journey? In this e-book, you will discover:
- What is the buyer journey?
- Strategies to define your client and prospect journey
- How understanding the buyer journey can accelerate sales
- Actionable steps you can start using tomorrow