Director of Product Marketing

Website Veriday

Veriday is a digital marketing and technology company specializing in developing strategies, products, and solutions to transform online user experiences and engagement. We are looking for a Director of Product Marketing to join our team.


What You’ll Do:

  • Champion Veriday’s strategic product vision throughout the company and to our customers as well as industry partners
  • Communicate and collaborate with leaders of products within Veriday’s product portfolio
  • Ideate, evaluate and manage our product pipeline activities resulting in newly launched products.
  • Monitor competitors and follow market trends
  • Identify partner opportunities that can accelerate the successful launch of new and existing products
  • Translate business opportunities into new products and features which will successfully drive new revenue opportunities
  • Ensure alignment of product positioning and roadmap with key market needs and competitive differentiation
  • Develop value propositions aligned to buyer needs and competitive differentiation
  • Execute and drive win/loss analysis.
  • Works with product management to prioritize roadmap for new and existing products based on market information.
  • Provides key market inputs into and develops business plans for new products and features — pricing, revenue modeling, capabilities analysis, forecast.
  • Defines and facilitates Go-To-Market strategy for all products.
  • Develops key messaging frameworks for all products and respective features
  • Maintains and drives product launch plans.
  • Maintains key relationships with industry analysts.
  • Support and enable sales by training sales on standard presentations, key messaging and demo scripts
  • Identify product references for industry and customer referrals (case studies, testimonials)


What You’ll Bring:

  • 7+ years of specific experience in product marketing in enterprise SaaS
  • Deep experience owning and supporting the entire product lifecycle of successful enterprise software products
  • The ability to translate complex market problems and needs into clear business value for enterprise customers
  • Established experience successfully collaborating, communicating, and facilitating with a diverse set of peers across disciplines
  • Experience using market data to successfully inform decision-making and measure outcomes
  • Excellent communication and analytical thinking skills

We offer a competitive salary, casual workspace and great people to collaborate with. If this job sounds perfect for you, please apply.


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