Veriday is a digital marketing and technology company specializing in developing strategies, products, and solutions to transform online user experiences and engagement. We are looking for a Director of Product Marketing to join our team.
What You’ll Do:
Champion Veriday’s strategic product vision throughout the company and to our customers as well as industry partners
Communicate and collaborate with leaders of products within Veriday’s product portfolio
Ideate, evaluate and manage our product pipeline activities resulting in newly launched products.
Monitor competitors and follow market trends
Identify partner opportunities that can accelerate the successful launch of new and existing products
Translate business opportunities into new products and features which will successfully drive new revenue opportunities
Ensure alignment of product positioning and roadmap with key market needs and competitive differentiation
Develop value propositions aligned to buyer needs and competitive differentiation
Execute and drive win/loss analysis.
Works with product management to prioritize roadmap for new and existing products based on market information.
Provides key market inputs into and develops business plans for new products and features — pricing, revenue modeling, capabilities analysis, forecast.
Defines and facilitates Go-To-Market strategy for all products.
Develops key messaging frameworks for all products and respective features
Maintains and drives product launch plans.
Maintains key relationships with industry analysts.
Support and enable sales by training sales on standard presentations, key messaging and demo scripts
Identify product references for industry and customer referrals (case studies, testimonials)
What You’ll Bring:
7+ years of specific experience in product marketing in enterprise SaaS
Deep experience owning and supporting the entire product lifecycle of successful enterprise software products
The ability to translate complex market problems and needs into clear business value for enterprise customers
Established experience successfully collaborating, communicating, and facilitating with a diverse set of peers across disciplines
Experience using market data to successfully inform decision-making and measure outcomes
Excellent communication and analytical thinking skills
We offer a competitive salary, casual workspace and great people to collaborate with. If this job sounds perfect for you, please apply.