Marc Lamoureux

 Chief Executive Officer

I have over thirty years of management and executive experience, growing multiple technology and consulting organizations. As the co-founder and CEO of Veriday, I have led the organization through two product launches and over ten years of progressive growth, including several landmark projects for Google. Prior to joining Veriday, I was Chief Operating Officer at ThinkWrap, and a senior executive at both AT&T IT Solutions and Montage-DMC.

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What Happens in the Field, Stays in the Field: Why head office marketing campaigns have limits

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Enterprises are spending large budgets in attempts to build trust with consumers, but consumers interact with the field agents in which they have not built a relationship with. This model of trust building is wasted effort as customers care…

How Budgeting Impacts Digital Transformation

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Traditional budgeting in large enterprises interferes with digital transformation success. When projects are approved for a limited budget cycle (say 1 or 2 periods), the project’s value and potential to bring digital transformation…
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Lower Your Lead Generation Costs by Rebalancing your Marketing Budget

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To effectively engage customers in this digital age, you need to support their buyers' journey. Supporting this journey will require content distribution and authoring strategies that help your field teams connect with customers in a more…
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Five Digital Marketing Trends for Organizations with Advisors To Take Advantage

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What customers want, how customers think, and how customers interact is changing – constantly. Every year we see the rise and fall of certain platforms, trends and memes that explode, and changes in customer preferences that force the…
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Three Opportunities Enterprise Marketers Are Missing Out On

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The problem with most organizations is that they spend too much of their marketing budget on head office programs. This means that micro-segments and customers in local markets don’t engage with content. I believe that a more effective…
How to leverage human interaction to improve digital experiences

How to leverage human interaction to improve digital experiences

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In a survey about improving business processes, the improvement that customers requested most from businesses was better human service. Even in the digital age, consumers prefer human interaction and personal experiences.   A key challenge…
The Irony of Social Selling in the Digital Area

The Irony of Social Selling in the Digital Area

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Social selling in the digital area occurs when salespeople use social media to interact directly with prospects. It involves developing relationships by interacting with prospects on social platforms such as Facebook, Twitter or LinkedIn. Social…
Social Selling is Not the Same as Social Media

Social Selling is Not the Same as Social Media

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Social selling is defined by LinkedIn as: “leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.” Now, for many salespeople this seems intuitive, “How else…
The Human Brand: How Personal Connections Shaped the World

The Human Brand: How Personal Connections Shaped the World

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At Veriday, our team has recently been reading The Human Brand, written by Chris Malone and Susan T. Fiske. The book looks at branding through the lens of a psychological scientist to see how branding can have an effect on customer loyalty…
The Human Side of Digital Engagement

The Human Side of Digital Engagement

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Over the last decade, digital engagement has become an integral part of any marketing strategy. As the internet has grown from an academic and military repository to the hub for commerce, engagement, and content, people have changed their expectations…
Brand Personification: Why Should You Care?

Brand Personification: Why Should You Care?

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The financial service industry has traditionally relied on word-of-mouth marketing to attract business. Financial advisors and other agents would rely on referrals from their current clients to gain new clients. These marketing methods are becoming…
Being Yourself: Why Brand Personification Increases Customer Engagement

Being Yourself: Why Brand Personification Increases Customer Engagement

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“Over the last twenty years, with the way technology has gone, there has been a lack of connection between brands and their customers. At the same time, social networks have become ubiquitous in everyday life. These social networks have stepped…