Veriday Resources
This is where you can find all our latest articles, ebooks and blog posts.
Whether you’re interested in knowing more about Digital Agent, Liferay, portal development or SEO, you’ve come to the right place.
Veriday Resources
Digital Marketing for Financial Services Summit: Europe – Recap
4 Steps That Will Minimize Your Website’s Bounce Rate
How Financial Agents Can Thrive Using Social Media
The 4 Building Blocks of Content Marketing Strategy
A Beginners Guide to Digital Advertising
More Than Price: How Service Contributes to Experience
Write Powerful Content: Blogs, Ebooks and More
Assessing the Digital Landscape for Financial Institutions
9 Characteristics of Successful Content
How Digital Experiences Create Personal Connections
6 KPIs of Customer Experience in Financial Services
Branding, Investing and Emotions: What Financial Agents can Learn from Harry Potter
How Customers Get Information in 2017
16 Digital Marketing Acronyms You Need to Know
Don’t Eliminate Human Interaction in Your Business
The 3 Things Financial Organizations Need to Know About Cybersecurity
Emerging Technologies and The Future of Customer Engagement
How to Project Warmth and Competence
Worthy Intentions: How Customers View Your Actions
How to Write an “About Me” for Financial Agents
What is Inbound Marketing? [Infographic]
How Warmth and Competence Affect Customer Perceptions
The Power of Storytelling in the Business World
LinkedIn, Facebook, and Twitter Ads: What’s the Best ROI?
Gartner announces Liferay as a leading portal solution for 7th year in a row
How to leverage human interaction to improve digital experiences
How Do Customer Experience Improvements Impact Revenue?
2017 State of Digital Marketing [Infographic]
Financial Marketers Not Ready for the Future?
The Irony of Social Selling in the Digital Area
Financial Services: A Case for Industry Disruption
Engage Your Clients With Top-Notch Customer Service
Content Marketing Vs. Public Relations (PR) [Infographic]
Social Selling is Not the Same as Social Media
Digital Customer Experience vs. Customer Experience
How are Financial Services Delivery Channels Changing?
How to Build Customer Loyalty in the Digital Age
The Human Brand: How Personal Connections Shaped the World
6 Things We Can Learn About Customer Engagement From Netflix
Are Banks Failing at Customer Experience?
WEBINAR
Waking Up From Your Advisor Portal Nightmare – Chris Lamoureux
Is your advisor portal a complete nightmare that barely gets used? If your portal is painful for advisors to use, they are not getting the most out of it, which means they are wasting time throughout their day. With the proper tools and resources, advisors can feel empowered and prepared to maximize their full potential with each day. Watch the Waking Up From Your Advisor Portal Nightmare Webinar.
WEBINAR
How Personalization Helps Your Advisors Enhance Client Experience – Eric Sleeth
Today’s clients have specific customer experience expectations, which makes their website a very important asset in delivering exceptional customer experiences and growing their business. However, a lack of individualization prevents each advisor from building their personal brand. With individualization, advisors can expand their reach and enterprise marketers can leverage this expansion for better distribution.
EBOOK
The Ultimate Guide for Improving Financial Advisor Productivity
The financial services industry is experiencing constant change. Any firm that doesn’t plan for the future and taking advantage of opportunities will suffer. Financial institutions must look at the bigger impact of their advisor portal, and look into who to enhance productivity which will ultimately improve the customer journey.
WEBINAR
The Right KPIs Enterprise Marketers Must Measure for Advisor Marketing Success – Andrew Chung
Watch The Right KPIs Enterprise Marketers Must Measure for Advisor Marketing Success Webinar. VP of Product, Andrew Chung, explores the key metrics that financial enterprise marketers should be evaluating.Be sure to download a copy of the presentation slides.
WEBINAR
Digital Experience Trends in Commercial Banking – Chris Lamoureux
Watch the Digital Experience Trends for Commercial Banking webinar that explores the trends and best practices and how they apply to the Financial Services Industry with focus on the Business Banking and Treasury Management areas.Be sure to download a copy of the presentation slides.
WEBINAR
Lowering Your Lead Generation Costs – Eric Sleeth
Watch the Lowering Your Cost of Lead Generation webinar. The cost of acquiring leads is not cheap in the financial service industry. Enterprise marketers can stretch their marketing budgets by adding an additional distribution channel for their marketing activities. Be sure to download a copy of the presentation slides.
WEBINAR
Transform Your Employee Engagement Using Portals – Chris Lamoureux
Watch the Transform Your Employee Engagement webinar that explores the potential of a properly executed employee portal and how it can bring transformation to employees engagement with a digital experience platform. Be sure to download a copy of the presentation slides.
EBOOK
Employee Engagement: The Key To Your Business’s Success
Struggling to engage your employees? Unengaged employees are holding back the growth potential of your business. This ebook explores how having engaged employees are a key to success and how to create this engagement. And no it’s not with bean bag chairs.
WEBINAR
Transform Your Advisor Marketing – Andrew Chung
Watch the complete Business Case for Transforming Your Advisor Webinar that explores what is driving advisor transformation, the common pitfalls that companies face when implementing a transformational strategy, and the 4 keys to building solid advisor marketing transformation programs. Be sure to download a copy of the presentation slides.
EBOOK
The Business Case For Transforming Your Advisor Marketing
Explore the advisor marketing transformation process that results in significant growth in all of your KPIs. The Business Case for Transforming Advisor Marketing ebook will present how financial organizations can expand and amplify their marketing programs by tapping into their field team networks.
EBOOK
6 Website SEO Pitfalls To Avoid During Your Next Web Project
In today’s digital world, Search Engine Optimization (SEO) is an essential part of driving quality traffic to your website. Avoid common mistakes that can hurt your web presence. Be sure to avoid these 6 common SEO pitfalls during your website redesign.
EBOOK
How to Drive Sales Using the Customer Buyer Journey
Buyers are becoming more knowledgeable and it is re-shaping the roles of sales and marketing professionals. What is the buyer journey and how can you leverage it to increase your sales? Why should Advisors care about the new buyer journey?
EBOOK
UNLOCKING DIGITAL: How Financial Companies Master Modern Marketing
Where do you start and how can you adopt the emerging trends given the institutional and regulatory constraints? Here is a “must-read” guide to make digital marketing simpler.
EBOOK
The Business Case for Liferay DXP
Digital innovation leaders can enable every business unit in the enterprise to serve the customer consistently, by integrating deeply with business operations and building an understanding of the customer with every interaction.
EBOOK
Are Your Investment Advisors Set Up for Success?
These 7 questions will help you decide if you are setting up your Investment Advisors for success. Dive into topics like: Compliance, Engaging and Supporting Advisors, and preparing for the Great Wealth Transfer.
EBOOK
6 Financial Marketing Trends In The Wealth Management Sector
You need to ensure you are providing the tools to your Advisors that enable them to push out compliant information to clients and prospects. This includes a dynamic website, compliant emails, and the ability to blog and use social media.
EBOOK
The Business Case for a Digital Marketing & Compliance Platform in Financial Services
The convergence of digital, social, and mobile technology is changing consumers’ behaviours. Financial institutions have been traditionally slow to change and evolve with consumer expectations.
EBOOK
How Financial Advisors can use Content Marketing to Boost Website Traffic
Today’s consumers make purchase decisions based on research they do themselves, reading online reviews, and building trust over time with an organization. Content marketing may be the most important digital marketing strategy out there today.
EBOOK
How can Advisors Market to the Millennial Generation
If you are looking to reach more Millennials, you need to ensure that you have a strong digital presence. Millennials comprise one-third of the workforce and soon enough will be worth over one trillion dollars, so ensuring that you reach us digitally is key to the future success of your Advisory Firm.
EBOOK
The Financial Advisors Guide to Blogging
Blogging is a great way to keep your clients informed about financial issues, investment opportunities, and money-saving strategies. Unfortunately, Financial Advisors can make some blogging mistakes.
EBOOK
The Financial Advisors Guide to Content Writing
Content writing can be daunting, and it can be tempting to take the opportunity to showcase your wealth of knowledge. Simplicity is the first step toward a great online presence and the key to preventing the content beast before it arises.
EBOOK
How to Optimize your LinkedIn Profile
LinkedIn has evolved into one of the most powerful marketing platforms by providing Advisors a professional ground to network, enhance their current client relationships, as well as cultivate new prospects.
EBOOK
The Financial Advisors Guide to Content Marketing
Your prospects are turning to social and digital technologies for information to solve their challenges. In fact, 70%-90% of consumers’ buying decision is made before picking up the phone or seeing a sales person.
