4 Steps to Creating A Self Service Portal

What is a self service portal?
A self service portal allows an enterprise to engage with partners, customers and/or employees to perform high value tasks that ultimately help the enterprises learn about their audiences and deliver content and functionality to help meet business objectives.

By having a portal where users have to login, the enterprise knows who they are and what they are trying to accomplish or what problem they are trying to solve for. A self service portal is designed with the end user in mind but with the overall goal to drive business change.