Download the presentation given by CEO, Marc Lamoureux. This was presented at the Digital Marketing for Financial Services Summit in San Francisco.
Smarter Content Personalization Strategies: The Missing Link In Customer Marketing
As a recap, this presentation discussed the limitation of current personalization strategies and how financial firms must explore smarter content personalization strategies. These strategies will force them to think about their audiences and the context for their various interactions; a prerequisite for delivering great customer experiences!
Attendees of the presentation were able to walk away with
– How to deliver personalization at scale
– The journey to personalization from intake, to structure, to experiences
– How to change your perception of data