Here at Veriday, one of our specializations is helping companies to better engage their customers in order to remain competitive in today’s customer engagement economy. Engagement refers to the emotional connection or attachment that a customer develops during the repeated and ongoing interactions. Engagement accumulates through satisfaction, loyalty, influence and excitement about a brand.
When customers believe they are getting more out of a business, they will give more to it. When consumers spend, they are very vigilant in ensuring they get the best value for their hard-earned money. As a result, businesses must work harder to develop and retain a profitable customer base. No longer is it just advertising campaigns, sales and the latest technologies keeping consumers loyal to brands. Although these tactics will help get consumers in the door, they will not create meaningful connections that engage consumers and turn them into brand ambassadors.
These days it is all about customer engagement. But why should businesses care? Below is an excellent Infographic, courtesy of Bluewolf, on the emerging customer engagement economy and why it is important for Enterprises to adapt.