Although email marketing is considered as an old practice, it remains one of the most effective ways for financial advisors to nurture relationships between you and your prospects or clients. We see materially improved open and click through rates from our advisor community than industry standards: 38-42% average open rate on advisor emails in 2019.
The benefits of using email/newsletter marketing include:
• The ability to target your audience & messaging;
• Newsletters can provide increased awareness for your business and offerings;
• Email Marketing is cost-effective;
• Email provides highly measurable data and insights.
Digital Events: Great for Reaching Targeted Groups
According to a recent survey, 60% of marketers said they would not be attending any conferences or live events this year unless a vaccine for COVID-19 becomes available. Out of the more than 250 responses, just 4 out of 10 said they would attend a conference before the end of 2020.
The survey results aren’t surprising. The COVID-19 pandemic has been devastating for event-driven businesses, with many companies (including Veriday) moving to virtual platforms. The value and experience for attendees, exhibitors, speakers and marketers is hard to replicate in a webinar platform. Still, the uncertainty of when in-person events will return is a looming concern for many of us — what will such events look like? And who will feel safe attending?
Digital and virtual events are the marketing and education channel of the future. You can reach and communicate with your target audience effectively and efficiently, delivering the right message at the right time.
Whether for lead generation or education, digital events can take your business to the next level and exponentially grow your ROI.
At a time when most people are working from home, attending, speaking, or hosting a digital event might be an effective alternative.
Improve financial advisor social media engagement by incorporating your content marketing and making available to your audience new case studies, white papers and professional articles. These are very effective in reaching a smaller and relevant audience.
Podcasts’ popularity and presence have significantly increased over the last few years. According to recent research, there are now over 900,000 podcasts. If you’re looking to get in front of a large target audience, this is a great way to build your follower base.
Participate, attend, or host a digital conference
The conference industry was hit very hard by COVID-19. With all in-person events being postponed for the foreseeable future, many of these events were canceled altogether or had to move online.
Expand Your Exposure with Online Advertising
Google AdWords, Banner Advertising, & Social Media
Online advertising allows you to reach audiences that are interested in the products and services you offer. Online advertising offers both pay-per-click (PPC) and contract based plans.
Online advertising is fast, flexible, and trackable and allows you to:
• Drive traffic to your website & increase conversions;
• Increase brand awareness, credibility & trust;
• Reach the hard-to-reach Millennials market;
• Lower your marketing costs;
• Re-engage previous prospects with retargeting ads.
“If you can’t measure it, you can’t improve it.”
– Peter Drucker
Measure Leading Indicators First
These are the things you do every day from a digital context to affect your campaign goals. Creating Fresh Content, Social Posts, Distributing Monthly Newsletters, etc.
Then Study Your Lagging Indicators
These are your ultimate campaign goals, such as increased number of leads, increased AUM and increased client engagement and net referral scores.
Good analytics will help you figure out what’s working and what isn’t.
To discuss email: firstname.lastname@example.org