4. It’s a cost-effective way to generate new leads and conversions
By presenting valuable content about your brand, products, and services, you would be able to create more reasons for your audience to purchase from you. Content marketing doesn’t need a lot of money to be successful, it costs less than using other traditional marketing and advertising tools to generate leads.
Users can be directed to your landing page to gather more information through different content pieces and with call-to-actions (CTA’s) included on your website you’d be able to turn them into buying customers.
5. It boosts your SEO efforts and builds authority in search results
The more and consistent content you have on your website, the better it will be for your organic search engine results. Especially having high-quality content that draws people to your website and gets them to spend more time is even more valuable to increase your rankings on search engines.
Optimized quality content will also help to increase your website’s authority and trustworthiness which will enable search engines to recommend your content to even more users. The more content you have on your site, the more pages the search engine has to index and show to users in their search engine results.
Effective use of content marketing as a vital part of your overall marketing strategy helps to improve a business’ bottom line from conversions to retention. Any quality content that is published on a business’s website will undoubtedly increase brand awareness and traffic which will lead to more conversions.
The key to maximizing these content marketing efforts is to take the target audience’s needs into consideration. The content created should serve to answer their questions, educate them about products, and provide solutions to their problems. With the right strategy and approach, content marketing will help to boost conversions and improve customer retention in the long term.
As part of our value-added offering to the financial services community, Digital Agent® by Veriday has partnered with FreshFinance®, one of the nation’s best full-service financial industry publishers, to arm advisors with fresh, new content each month. We believe that educated investors make better financial decisions when they receive accurate and non-biased information on a regular basis from their advisor, not the media.
FreshFinance®, delivers pre-approved FINRA compliant, articles and content each month on a number of topics, including:
• Financial and retirement planning
• Financial concepts and products
• Legacy and succession planning
• Special circumstances- marriage, divorce, death
• Advisory services
• White papers- determined by BD, RIA, or insurance company
JOIN THE CONVERSATION
Join us for a free 45-minute webinar as we share practical digital marketing best practices. We will also discuss the value of delivering timely, client-centered content to your prospects and clients to better engage with them. Register today here.