The reality is that today’s Insurance space IoT and their solutions like telematics are starting to become the norm but how do these solutions affect the consumers and insurance companies? For the consumers, this becomes more beneficial since the solutions provide more personalized rates based on their needs and how they operate in their daily activities. Because of the data that insurers are able to gain for these individuals it reduces the risk on their end and allows for more accuracy when providing pricing and underwriting. Beyond this, the insurance companies can analyze an individual’s driving behaviors and recommend adjustments to reduce risk and improve driving behaviors.
Outside of automotive and telematics insurance providers can be part of their customer’s fitness behaviors when it comes to personal and health insurance. Wearable technology especially in the fitness place is increasingly popular even cell phones have applications built in to help monitor individuals fitness levels. Insurance companies can use this to try to gamify activity levels and tie them into insurance rates to encourage healthy behavior. If they wish they can allow connectivity and share peer interactions to provide the social aspect to allow for peer motivation. In fact, this is how many solutions are being created these days to drive social connections outside of the insurance space. Furthermore from a corporate policy standpoint agents dealing with corporate accounts can better suggest the correct plans based on aggregated data of their employees.