A company sets up a partner portal to connect, communicate, and engage with partners it already has. The partner portal user interface needs to be designed around access to relevant information, the productivity of partner users, driving workflow, and providing actionable feedback.
The portal should have the tools that partners need to build revenue, create marketing programs, and educate their teams. This can be specific to the partner or something for all partners like a repository for images, logos, and or case studies. Access to information could help to align services and be more productive for both organizations.
Partner Portal Benefits:
• Promotions or discounts
• Service memos tailored to individual partners
• Recruitment and onboarding information
• Registration and approvals
• Content library
• Measuring and reporting tools
• Information not available to the general public
Franchisor and Franchisee Portal
The Franchisor and Franchisee portal is a subcategory of a partner portal. A Franchisor gives access to relevant news, company updates, opportunities, and repositories. A franchisor sets up a partner portal to connect, communicate, and engage with its franchisees. Benefits are the same as the partner portal above.
B2B E-commerce portal
A B2B portal is a place where users can manage relationships with suppliers. This provides access for B2B customers to do online ordering, check order status, payment status, and product information all without human interaction and on a device of their choice. This is a portal where an organization is selling to another organization and not to an end-user.
Customers can have easy access to key information and knowledge means they can solve problems faster and avoid having to call customer service. Users can gain knowledge through sharing information on group chats and by using product forums.
Benefits of B2B E-commerce Portal:
• Wholesale customers management
• Supplier management
• Wholesale customer online login management
• Stock inventory
• Payment transaction tracking
• Login account management
• Customized reports
• Calendar and communication module
Considerations of Implementation
Organizations need to know when it is important to implement web portals and how they can help organizations in their digital capabilities. All web portals have a purpose and that purpose cannot be forgotten during or after a web portal is implemented. If the thought about implementing a web portal becomes a topic of concern then it is time to start planning.
No matter which portal an organization is implementing it needs to be relevant to the audience a company is targeting. An organization should want their web portal to be a one-stop-shop for whoever their audience is and check all the boxes. A web portal should have everything a user needs in one place instead of having to search multiple places or speak to multiple people for information. It should serve as the main place for information for an organization. If built right it can be a central hub of collaboration for an organization.