All are great examples of financial advisor websites differentiated through design and content, speaking to a unique audience. They are also using the same technology (no surprise provided by Veriday) and are governed by compliance regulations yet have managed to deliver a unique position via content and design.
Pierce Fox Wealth uses graphics, splashes of color and a personal touch via their blog to connect with their clients in a unique way. Sandra Pierce’s writing is authentic, personal and guaranteed to be unique. Their website is a strong example of how to stand out from the crowd while operating under a master brand being urban-centric reflecting investment and life values with clarity.
Clearity Capital is also urban-centred but with a coastal vibe and more no nonsense content oriented to financial well being. Clearity is an independent firm, so establishing their unique market is confirmed in their selection of locally relevant photography and featured team members.
Last but not least and reflecting how imagery can clarify core value propositions, is the Schmidt Investment Group. A home page with a simple message and image that captures the essence of market and strategy.
For many years, the advisor marketing ecosystem has gravitated toward speed and convenience favoring recycled content and uninspired website templates sourced from a limited choice of providers. At the same time, an industry of marketing and practice development consultants continually reinforces the need for defining and servicing your target segment. You can’t look and sound the same way as others and develop a unique market position so a service community that convinces you that you only need 3 visual templates and 100’s of old articles to compete is outdated and wrong. This approach gets you in the game but doesn’t allow you to compete and win.
Competing and winning in the advisor marketing arena requires thoughtful strategy and segment clarity. Effective market position requires a unique selection of relevant, impactful and authentic content, not settling for “cookie cutter” designs, content and tools. Our innovative platform, Digital Agent by Veriday makes this seamless for you. For the same effort, you are going to get a better outcome by leveraging DA to realize strong ROI in the form of increased client engagement, improved lead generation and accelerated practice growth.
We work with large and small financial enterprises and advisors, many are strong and powerful brands. If an advisor can position uniquely inside of a large Bank or Wirehouse imagine what an independent advisor can do? Please contact us today.