Before their digital transformation, Rahab’s Daughters completed all their work manually. This consisted of spreadsheets, CRM systems, and commuting to multiple locations. Volunteers went through ads, manually scraping and adding them to spreadsheets and CRM systems. This process was time-consuming, inaccurate, and inefficient. Information acquired through ads led to staff and volunteer deployment to various locations based on deductive reasoning and incomplete information rather than data-driven determinations. This not only made it difficult to find people who needed their help but potentially put staff and volunteers in harm’s way. Without data insights, Rahab’s Daughters was faced with a true needle in a haystack situation as they endeavored to rescue victims.